Common SEO Myths And Misconceptions

There are hundreds of ranking factors. Each factor is influenced in a different way. The same is true for search engine optimization myths. As evidence, I used patent filings, statements from Google, and the scientific method to fact-check hundreds of the most popular myths. None of these are perfect. But they are the most reliable sources. Here are a handful of myths that are often perpetuated by agencies, brands burned by bad SEO service strategies, and the like.

Major SEO Misconceptions

1. Page rankings are greatly improved by keyword density.

In one sense, keywords are important. Making use of them often and thoroughly is important. However, chasing the exact percentage of keywords in a page's text doesn't. If anything, it's detrimental. We found out that Google actually uses TF-IDF instead. The acronym stands for Term Frequency-Inverse Document Frequency. You just need to know that it's still about density (frequency). That’s the “TF” part. But, they do these things in a way that's normal in comparison to what's out there.

2. Ranking factors include social signals.

Please bear with me on this one. There have been posts about social signals on every search engine optimization blog since the early 2010s. According to these posts, Google measures everything from your number of followers to the selection of an Instagram filter. Back then, most of it was incorrect. The few that are still doing it are definitely wrong now.

3. Links are irrelevant.

PageRank is still one of Google's top-ranking factors, Google’s Gary Illyles reminds us ten times a year. The major factors of PageRank are links and link building. They are fundamental to Google's popularity algorithm. At scale, it is the one element Google can't be gamed like the content. It isn't going away. Google uses links to determine how popular something is on the web. As long as there is the internet, that will be true.

4. Content isn't important.

Links are Google's best indicator of authority, and content is the best indicator of relevance. Google ranks your site based on your content (mostly). Links usually tell Google how high to rank your site. It shouldn't really be controversial, but it bears repeating, since "content is dead" and "links are dead" are still two of the most popular SEO service mantras. Ironically, at the same time. It's quite simple, actually. There are too many hustlers who want to convince you that search engine optimization is simpler than it is. Obviously, they will try to sell you links if they're not good at creating, talking about, or writing content. But the opposite also holds true.

5. Search Engine Optimisation is a one-time task.

SEO today is a set of simple best practices. Sure, if SEO is a quick best practice, just do it once and forget about it. When you are developing a new website, you have to think about it this way. If you don't, you'll never be ready to launch. You will never be done, however, if you view SEO services as a competitive activity. Whenever 10,000 things affect Google, you always have an opportunity. According to Joe Chilson, “SEO is a long-term investment. An SEO service campaign means you're using a certain percentage of your marketing budget so that your website will be more powerful 6 months to a year from now."

6. It is only important to rank #1 on Google.

Studies show that the top organic (unpaid) position yields about 35% of clicks and that the click share drops dramatically from there. Few Google results are still just 10 blue links. Search engines have added hundreds of features in 2019 (and counting). Businesses can make simple improvements to their review engine by using structured data, such as displaying those little yellow stars.

7. A $10 purchase of 20,000 backlinks for search engine optimization will work.

Would you consider buying backlinks in bulk? As a rule, the easier it is to get a link, the worse it is. This is partly due to PageRank. If a page has more links, the less valuable it is. However, business owners are unaware of another reality until it is too late. Do you know who gets links from those same sites if you have ever purchased en masse? Everyone.

8. Search Engine Optimisation is ineffective.

SEO works. By 2020, the SEO services industry will be worth $80 billion, according to Borrell Associates. The basics aren't hard to test. Just drop a few keywords on a page. Give it a month or two. You'll see results. Using this method, you can create a few hundred clicks in a matter of hours.

If you wish to learn more about SEO and how this can help your business grow, head on to our website and book a free 30-minute consultation with our SEO team.

Our SEO experts are always at the forefront of evolving trends in a constantly changing industry. We can help you make your business more visible online. Learn more here: https://digicreators.com.au/seo-services/

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3 Ways Hiring VAs in Melbourne Help Businesses

What To Consider Before Hiring a Virtual Assistant in Melbourne

All those tedious and seemingly minor, yet significant tasks that business owners and managers have to do every day can quickly tire everyone. A leader can lose focus of developing the business in the right direction while keeping up with emails, sales calls, bookkeeping, and meetings. Over time, it gets harder and harder, and the tasks are piling up. In this situation, most leaders will get exhausted and feel like losing their grip on the situation.

Fortunately, in this digital age, everyone can easily hire ideal Virtual Assistants or VAs who have the right skills to work on tasks, ranging from administrative or secretarial to more technical jobs, and help business leaders save a lot of time, energy, and difficulties.

If you are a business owner or a manager and you are in a similar situation, then now is the best time to consider hiring a virtual assistant in Melbourne. As you hire a remote employee or VA in Melbourne, you'll get a new reliable member of the team, without worrying about the additional cost from the recruiting agency, sick pays, holiday pays, health insurance, maternity or paternity leave and pays, and new office equipment. You only need to pay for the hours you require.

Benefits of Hiring DigiCreators For VA Job

At Digicreators, we understand that growing a business can be time and energy-consuming, so leaders must delegate their tasks effectively. One of the best ways to achieve this is by hiring a reliable and experienced remote employee through either outsourcing portals or professional virtual assistant companies like Digicreators. By hiring a VA or Virtual Assistant, they can support your business in several ways.

Improve Your Website's Organic Rankings in Search Engines
Improve Your Online Reputation Through Social Media
Take Care of Your Mundane Tasks

Improve Your Website's Organic Rankings in Search Engines

Search Engine Optimization or SEO helps your website rank higher on search engines like Google, Apple Store, Google Store, Facebook, Youtube, Amazon, Yahoo, Bing. This way, you can reach your ideal customers in essential moments that matter.

SEO tactics are pointed at providing your business a better edge over your competitors, increasing leads, and conversions. This means more customers, revenue, and growth for your business.

By hiring an SEO Specialist VA, you can have a new full-time team member who has the experience and skills to support your company's SEO needs. An SEO Virtual Assistant will make sure to manage and implement solid SEO tactics mostly on the on-page and off-page optimization part of your website to increase its rankings in the organic search results page of Google, and other key search engines. Save up to $65,000 when you hire an SEO VA.

Improve Your Online Reputation Through Social Media

Improving your online reputation through social media can be one of the most time-consuming tasks, and as a leader, you are in no position to commit to this. You should focus on more important aspects of your business to grow.

By hiring a Social Media Specialist VA, you'll have a full-time remote employee who can craft posts, product placement, promotions, and other social media activities to keep your target audience informed and engaged. The VA will ensure to track your social media engagement, conduct market research on your products and services, and analyze your competitors' social media presence and initiatives to develop solid strategies to keep your edge over your competition on social media.

At the end of the day, the average salary of a Social Media Specialist in Australia is around $90,000 - that means you can save more than $70,000 if you hire a social media specialist VA. Hiring a virtual assistant in Melbourne can help you sustain a full-time employee without consuming a lot of your resources.

Take Care of Your Mundane Tasks

If there is one similar thing between businesses is that there are never-ending emails, meetings, appointments, and phone calls. As a leader, you do your best to keep track of them to make sure you're not missing any opportunity that can grow your business.

Unfortunately, even as a leader - you can only do so much as an individual. These tasks are so time-consuming that even full-time employees can't keep track if they are not experienced and organized enough. So let alone you, as the core of the business, whose focus is on scaling your business.

This is where Virtual Assistant comes in. At Digicreators, we are strict with our hiring process to ensure our VAs can work to the highest standard and can work proactively. This means you don't have to micro-manage them to make sure they do their work properly. Our VAs are professional English speakers who have more than 5 years of administrative work experience.

This means they are efficient in administrative or secretarial tasks like responding to clients' emails, managing schedules, creating a list of deliverables, creating quotations, invoices, LPOs, and proposals. They can even conduct market research or pick up the phone and call your potential prospects to set up an appointment for you.

By hiring an administrative VA, you can save up to $45,000 annually. This alone is a big advantage for you. You are more than welcome to contact Digicreators to know more.

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Gathering A Market Intelligence Through Hiring An SMM Agency In Melbourne

The Strategic Nature of a Social Media Marketing Agency Melbourne Helps Businesses Make Informed Decisions.

October 8, 2020. You're on Facebook and notice from your competitor's business profile that it has added a new in-house service. Is this a relevant business signal?

We ask Digicreators Digital and Market Intelligence Director, Hyzent Aurelio, for her insights.

Market Intelligence or MI vs. Business Intelligence or BI

"This is where misinterpretation often happens. Market Intelligence and business intelligence are often interchanged in business discussions but the two aren't the same. It's called business intelligence because it is in line with your business like strategic positioning, product sales, revenue, and whatnot, while market intelligence refers to the overall market like competitive advantage, product intelligence, marketing understanding, and consumer understanding."

In general, business intelligence refers to data-relevant business information, and market intelligence refers to the data relevant to marketing efforts.

Gathering Market Intelligence Through Social Media

"In 2021, the consumer usage of social media is at an all-time high. We are at an age where everyone is open to sharing their knowledge, observations, and opinions through various online community platforms. Over the years, Social media has been the leading platform for sharing market signals which is why it is the most useful platform to gather marketing intelligence."

"Its biggest impact on marketing intelligence is its ability to collect and share information quickly. You can easily check your social media business profile or your competitors' profile engagements on a certain date or a certain period, and use it for a marketing strategy or competitor analysis. That's how easy it is to gather market intelligence nowadays, provided you know how to use social media tools. Hiring an SMM agency is also a good way to do it."

What are the Most Popular Social Media Platforms in Melbourne, and Australia as a Whole

"According to Hootsuite, there are 20.5 million Australians active users in social media this 2021. That's almost 80 percent, or rather 79.9% of the Australian population to be exact. And the go-to social media platforms are Youtube (78.2%) and Facebook (77.7%). As one of the leading figures in an SMM agency in Melbourne, I highly recommend these platforms to advertise your products. This is where your customers are. You should be there as well."

What Should You Be Careful When Utilizing Social Media for Market Intelligence

"Let me be brutally honest and say that social media platforms are not 100%ed on hype or baseless rumors. Anyone can manipulate a piece of information and publish it using a different account or a hacked account. You can also be deceived to identify an emerging trend when it is not."

"The bottom line is, yes, social media is a great platform to spread the accuracy as a market intelligence source. The opinions or sentiments gathered can be base on news very quickly, but oftentimes, their authenticity is questionable. Although it is a very good source of consumer behavior information, you should ask a third party expert opinion or ask social media marketing agency Melbourne for their expert analysis on the subject."

Hire SMM agency in Melbourne To Gather Market Intelligence for You

While you can assign the task to one of your employees to gather market intelligence for your business, an individual can only handle so much. As your company grows, the amount of data that you need will grow larger.

The tools and technologies become more and more complex. In many ways, hiring an SMM agency in Melbourne can be more beneficial than hiring an individual. Social media marketing agency Melbourne like Digicreators has a large pool of market intelligence experts and their analyst combination can develop a more sophisticated picture of the overall market.

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Digicreator, a Melbourne SEO agency defines SEO

SEO is the short term for Search Engine Optimization. It is a scientific process of analyzing actual data, strategy development, and implementation to ensure a piece of content or a website rank higher on search engine platforms like Google, Amazon, Facebook, Youtube, Google Play, Apple Store, and the like.

The main difference between Pay per Click or PPC and SEO is that PPC involves programmatic media buying to put your content on the advertising slot, while SEO does not require you to pay to be on the organic search results.

Why Businesses In Melbourne Needs SEO?

Every business in Melbourne needs SEO as it is the most reliable and cost-effective way to reach customers in essential moments that matter most.

This year, the need for SEO is at the highest level. As consumers are more confident in searching and buying products and services online, even behemoths and traditional businesses understand that they will lose a lot of opportunities if they don't shift to digital.

You may be thinking what is the use of SEO when you can easily spend on PPC to be everywhere and anywhere online, right? That may be correct thinking if you're looking for immediate results. Let's have a look at the following top 2 advantages if you take the help of a professional Melbourne SEO agency;

SEO Raises Brand Awareness and Draws Buying Shoppers

An astonishing statistic revealed by Brightedge Research reveals that 53.3% of all website traffic comes from organic search. This means that there is a massive opportunity in investing in SEO to draw more attention to your brand and to increase your customers.

Consumers tend to use search engines like Google, Yahoo, and Bing to look for products and services they want to buy and match prices from different websites or sellers. You can use this opportunity to hire a Melbourne SEO agency to help you attract your customers' attention with perfectly crafted content, catchy animation or videos, and engaging copy.

SEO is the Only Long-term Marketing Strategy That You Don't Need to Pay More to Stay on Top

It may take you a while to rank your content and see an increase in your traffic and revenue ultimately with SEO. But once you get your keywords on top of search engines, your keyword rankings stay there for a long time; as long as you do it right, you can be at ease no matter how many times Google changes its algorithm.

Mixing website user-friendliness, design, and content, your long-term SEO strategy becomes a traffic magnet. You also have to take note of the latest, e.g., fifty-seven percent of Australians this 2021 use voice search to search for products and services - to adapt and make informed decisions with SEO initiatives.

In the long run, you'll save a huge amount of advertising expenses because SEO is involved with 'organic' results which means you don't need to pay a single $ to be in that space.

Who Is The Best SEO Company in Melbourne?

According to a legit a source - airodion.com, a notable website known for listing top companies for their rankings and reviews, here are the top SEO companies in Melbourne based on their reviews;

Webplanners (5 stars)
Search Marketing Group (5 stars)
eMarket Experts (5 stars)
SHGSEO (5 stars)
Impressive (5 stars)
SEO Expert Melbourne (5 stars)
SEO Melbourne (5 stars)
MarketingRoo (5 stars)
Melbourne SEO Services (5 stars)
Top Rankings (5 stars)
Pure SEO (5 stars)

All in all these top SEO agencies are listed for their impressive Melbourne SEO services reviews. Most of their clients have basically nothing but only positive opinions about them. Most of the listed companies are believed to deliver the following;

Maintain their clients' rankings on relevant keywords
Get 3x the return of investment
Improve user experience to improve conversion
Affordable for small business
...and the like!

Honest to goodness, Digicreators may not be on the list due to many reasons, but we are proud to help our clients get an ROI of 450% from their SEO investment last year - 2020. They decided to continue their partnership with us for the long term, and are currently happy with our service.

How Much Does the Cost for SEO Melbourne?

Every agency has its own SEO prices, but the bottom line is, it depends on how large your website is, what are the fixes needed on your website, how many keywords you're looking to rank, the kind of optimization strategies needed to be implemented, and so basically the scope of work of you SEO campaign.

Is investing with SEO Melbourne worth it?

If you work with Digicreators, they will make sure every $ you spent is worth it. They only employ Google best practices, so you don't need to worry about getting your website penalized or getting a negative return on investment.

Will it Work if You Let Your Employee Do Your SEO for You?

Yes, you definitely can. But if your employee isn't an SEO expert and doesn't have the technical knowledge to fix your website technical errors, chances are, he or she is better as a link builder at this point. It's basically a job that requires you to advertise your website to other websites hoping to list your link to them. This is just one of many SEO strategies to help your website rank higher on the Google search results page.

CONCLUSION

There's no better way to invest in a long-term marketing strategy than SEO, and every $ invested is totally worth it in the long run.

You are more than welcome to take advantage of contacting Digicreators for a free SEO consultation. There's no one who knows the local market of Melbourne more than a Melbourne SEO agency like Digicreators.

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Why Businesses In Melbourne Needs A Local Digital Marketing Agency

Why hire a local digital marketing agency in Melbourne?

Is your business located in Melbourne, Australia while your digital marketing company is based outside the city or rather halfway across the globe?

Your digital marketing agency might be somewhere in the cosmos as far as you're concerned. At the end of the day, distance is negligible in today's digital world.

Or isn't it?

We'll give you 7 reasons why you - a Melbourne local business should hire a local digital marketing agency in Melbourne.

Nevertheless, let's explore why you need a digital marketing agency, to begin with.

As a full-service Melbourne web marketing agency, Digicreators helps our clients in their web design and development, social media management and marketing, search engine marketing or PPC, search engine optimization or SEO, content marketing, email marketing, analytics, mobile marketing, eCommerce marketing, and IT services.

That's eleven specialized services in one agency. What's more, you don't need to deal with 11 companies to maintain your online presence. That's why hiring a digital marketing agency is a must.

It allows you to be flexible with your time and budget. And you can take advantage of the agency's professional team who have the know-how of digital resources, strategies, and, therefore, grow your business effectively and quickly.

This is a given, however, only by hiring the right fit - an experienced creative agency or a digital marketing agency with a good track record in providing positive return-on-investment to their clients like Digicreators. Last 2020, Digicreators helped 89 of their clients to increase their sales by 450%. That's 4.5x more of their clients' revenue, this means, if one of their clients is earning $500k annually, their ROI is $2.250m.

7 reasons to hire a local agency for digital marketing services in Melbourne.

Regardless of where your digital marketing agency is located, you should evaluate their performance. Working with a local agency, however, can bring a lot of advantages to you.

1. Peace of mind

That's right because your agency is in Melbourne, you can meet them anytime and at any location on short notice, whether in your office or theirs, or a coffee shop near you. Proximity brings peace of mind, and you'll never have the same level of peace of mind if you're working with an agency halfway across the planet.

2. Last-Minute Changes

Imagine if you want last-minute changes to your promotion and you have to notify your digital marketing agency to change all the digital marketing materials content but you can't do so because of the time difference? Working with a local digital marketing agency means you can meet or contact them to inform them of the changes on short notice.

3. Know-how of the Local Market

Digicreators has been operating and providing effective digital marketing services to our clients in the Melbourne area. It helped 500+ local businesses increased their sales by more than 200%. Having the know-how of the local market is one of many reasons why Digicreators was able to increase its clients' revenue.

4. Less Risk

Truth be told, offshore agencies are prone to make mistakes and can harm your reputation because they are less knowledgeable about the local regulations in Melbourne. You can't hold them accountable for whatever damage done to your reputation since they are from a different country.

5. More Proactive and Personalized

If you're confident about an offshore agency due to its widespread reputation and its capability as a global agency, think about how many clients are they handling. Do you think they can provide you with personalized service? Can their employees be proactive when they are working for hundreds of clients worldwide? Their approach can't be more proactive and personalized than the professional digital marketing agency in Melbourne. That's the truth.

6. Cost-effective

There is a misconception that hiring a local agency is much more expensive compared to when you hire an offshore agency. Hiring an offshore digital marketing agency is a flip coin process. Does it say they were an internationally recognized agency somewhere in their profile? Will they get penalized if it isn't true? Of course, not.

Nobody knows the Melbourne market other than your local agencies. You are more likely to save money in the process when you hire a reliable digital marketing agency in Melbourne that is more professional and knows the local quirks.

7. They Can Help You Compete with Behemoths

Working with a local agency like Digicreators means you are in a better position to compete with behemoths that are also competing with you in terms of local presence.

A local digital marketing agency in Melbourne can develop solid strategies for your local target market, and maximize your potential to the highest.

CONCLUSION

It's easy to decide to hire a local digital marketing agency when you know your priorities and the advantages of hiring a local agency.

If you're looking for a local digital marketing agency in Melbourne - you are more than welcome to contact Digicreators to discuss your digital marketing needs.

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