Common SEO Myths And Misconceptions
There are hundreds of ranking factors. Each factor is influenced in a different way. The same is true for search engine optimization myths. As evidence, I used patent filings, statements from Google, and the scientific method to fact-check hundreds of the most popular myths. None of these are perfect. But they are the most reliable sources. Here are a handful of myths that are often perpetuated by agencies, brands burned by bad SEO service strategies, and the like.
Major SEO Misconceptions
1. Page rankings are greatly improved by keyword density.
In one sense, keywords are important. Making use of them often and thoroughly is important. However, chasing the exact percentage of keywords in a page's text doesn't. If anything, it's detrimental. We found out that Google actually uses TF-IDF instead. The acronym stands for Term Frequency-Inverse Document Frequency. You just need to know that it's still about density (frequency). That’s the “TF” part. But, they do these things in a way that's normal in comparison to what's out there.
2. Ranking factors include social signals.
Please bear with me on this one. There have been posts about social signals on every search engine optimization blog since the early 2010s. According to these posts, Google measures everything from your number of followers to the selection of an Instagram filter. Back then, most of it was incorrect. The few that are still doing it are definitely wrong now.
3. Links are irrelevant.
PageRank is still one of Google's top-ranking factors, Google’s Gary Illyles reminds us ten times a year. The major factors of PageRank are links and link building. They are fundamental to Google's popularity algorithm. At scale, it is the one element Google can't be gamed like the content. It isn't going away. Google uses links to determine how popular something is on the web. As long as there is the internet, that will be true.
4. Content isn't important.
Links are Google's best indicator of authority, and content is the best indicator of relevance. Google ranks your site based on your content (mostly). Links usually tell Google how high to rank your site. It shouldn't really be controversial, but it bears repeating, since "content is dead" and "links are dead" are still two of the most popular SEO service mantras. Ironically, at the same time. It's quite simple, actually. There are too many hustlers who want to convince you that search engine optimization is simpler than it is. Obviously, they will try to sell you links if they're not good at creating, talking about, or writing content. But the opposite also holds true.
5. Search Engine Optimisation is a one-time task.
SEO today is a set of simple best practices. Sure, if SEO is a quick best practice, just do it once and forget about it. When you are developing a new website, you have to think about it this way. If you don't, you'll never be ready to launch. You will never be done, however, if you view SEO services as a competitive activity. Whenever 10,000 things affect Google, you always have an opportunity. According to Joe Chilson, “SEO is a long-term investment. An SEO service campaign means you're using a certain percentage of your marketing budget so that your website will be more powerful 6 months to a year from now."
6. It is only important to rank #1 on Google.
Studies show that the top organic (unpaid) position yields about 35% of clicks and that the click share drops dramatically from there. Few Google results are still just 10 blue links. Search engines have added hundreds of features in 2019 (and counting). Businesses can make simple improvements to their review engine by using structured data, such as displaying those little yellow stars.
7. A $10 purchase of 20,000 backlinks for search engine optimization will work.
Would you consider buying backlinks in bulk? As a rule, the easier it is to get a link, the worse it is. This is partly due to PageRank. If a page has more links, the less valuable it is. However, business owners are unaware of another reality until it is too late. Do you know who gets links from those same sites if you have ever purchased en masse? Everyone.
8. Search Engine Optimisation is ineffective.
SEO works. By 2020, the SEO services industry will be worth $80 billion, according to Borrell Associates. The basics aren't hard to test. Just drop a few keywords on a page. Give it a month or two. You'll see results. Using this method, you can create a few hundred clicks in a matter of hours.
If you wish to learn more about SEO and how this can help your business grow, head on to our website and book a free 30-minute consultation with our SEO team.
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