October 2022

Everything You Need

Everything You Need to Know About Web Design Agency

Did you know that at present, about 36% of businesses still have no website?
Not having a website is a huge opportunity lost for them. And this became more evident during the pandemic as more people went online to shop. Many of them are probably working on having one. That is where a web design agency comes in.
A web design company will have web designers who can help get your business online without hassle.
But before you start contracting one, you need to read this first.

Web Developers vs Web Designers: The Difference

The terms may have become interchangeable during casual conversations, but the web developer is different from a web developer.
The main difference between the two is their responsibilities. A web designer is responsible for the total look and feel of the website. It's their role to create and style the objects, graphics, and layout of the website. Along with any programmed elements for the users to interact.
Simply put, a web designer in Melbourne is responsible for the overall aesthetic appeal of the website. By using colours, space, and various graphic design principles, their goal is to catch the attention of the users.
Web developers, on the other hand, are responsible for programming or coding that will help the users to navigate the website from one page to another. In the context of a movie, the web developer is the director working behind the camera. They are always there but invisible to the audience.
If you ask which one is better to work with when creating a website. The answer is neither. You cannot have a good website without both.

What Goes Into an Effective Web Design?

Now that we are clear on the roles played by web designers and web developers to make a website that will knock your socks off, let's delve deeper into what a web design agency does.
Web design focuses more on the aesthetics of the website and its supporting pages. A web design agency will have a graphic designer or a team who will work on the color schemes, theme, branding, and all the appropriate content.
Using software like Photoshop, they will produce high-quality graphics while adhering to the basic principles of graphic design, including the following:

  • Alignment: It makes the website content more digestible because it creates a clear connection between the elements. As a result, you will have clean, uncluttered pages that are easy on the eyes.
  • Hierarchy: This principle refers to drawing attention to the more important aspects of the page using different style elements. For example, bold letters for a headline set it apart from the rest of the text.
  • Contrast: Using different colours, styles, or thicknesses, contrast attracts the attention of the user to the important elements.
  • Repetition: To establish a strong brand, web designers use repetitive elements that tie the elements together. However, you will not notice them as they are organized and consistent.
  • Proximity: By grouping the elements, web designers create a logically organized page.
  • Balance: There should be visual flow and stability in a website for a pleasant user experience.
  • Colour: It not only sets the mood for the user, but colors are also responsible for tying all the elements in the web together.
  • Space: This principle is vital because it can help highlight the important information on the web page, but also eliminate distractions.
How to Choose a Web Design Agency

If you are looking to overhaul your website or want a new website, you are probably wondering how to choose your web design agency. While there are many agencies to choose from, you should make the right choice. After all, this company will be responsible for the design and development of your site which should make a great first impression.
Here are four tips that could help you choose the web design agency to work with:

  1.   Make a list of the needs and goals of your website

Before you set off on shopping around for a web design firm, you should have an idea of what you need and want for your website. That includes the features that must be there to achieve your business goal. You are creating an extension of your business - not just something pretty for your visitors.

      2.   Search for potential candidates and read their reviews

When you’ve got your list ready, you should start looking for a qualified web design agency as your partner. You can look for local or national firms whom you can collaborate with. Even if you are going local, make sure that you can check their experience, services, portfolios, and other elements that are vital for your decision.

      3.   Review the agency’s experience, portfolio, culture, and others

We consider the first three as important elements when looking for a perfect web design partner. It will give you an insight into how your project will be handled, whether it will meet your objectives and standards and if they are a good fit for what you have in mind.

      4.   Testimonials and Reviews

Aside from their portfolio, client reviews and testimonies are vital in giving you an insight into web design agencies. It will show how happy the clients are with their websites, their customer service, and the experience as a whole.

Conclusion

Now that you know what a website agency does and how to choose one, it’s time to get the ball rolling. If you are building a new one or relaunching the one you have right now, check out our work at Digi Creators AU. we have an extensive portfolio of past work, a team of young blood who has a passion for design, and a reputable management team to handle your project,

To find out more and how we can start, contact us today!

top-3ways

Top 3 Ways SEO Can Grow Your Event Venue Business

Let's Talk About The Top 3 Ways SEO Can Help Your Event Venue Business.

For over a decade now, more and more small businesses are opting for digital marketing to stay competitive due to the rise of internet penetration, mobile and desktop users, online consumers, social media users, and the like. This indicates that consumers are comfortable trusting the brands they see online and at the same time, there's a growing trend for businesses to shift their marketing strategies to digital.

Let's face it, we are living in a new era dominated by technology. If your small business in Melbourne, or anywhere in the world doesn't have a digital presence - then your business doesn't exist. This is why small businesses in Melbourne have seen a significant transformation in the way brands engage with their consumers over the last few years.

Why SEO is an important Digital Marketing Strategy

Search Engine Optimization or SEO is one of the most powerful digital marketing strategies up to date. SEO helps your website or piece of content rank higher on organic search engine results.

Shirley, head of Digicreators - the best SEO agency in Melbourne, shared her view, "Over the years, SEO has soared as one of the top marketing strategies to grow small businesses' customer base and revenue. The fact that you can quickly get results using few resources is what makes SEO agencies in Melbourne popular with small businesses. You can also take advantage of SEO to expand your distribution.

3 Ways SEO Can Help Your Even Venue Business

Boost Digital Presence

Ranking well on search engines like Google for your targetted keywords isn't necessarily for establishing a digital presence. However, ranking well on search engines can boost your event venue business's digital presence, which means your target audience can easily locate you when they need you. At the end of the day, being there at the right moment and place for your customer is what matters.

At Digicreators, we start by covering the basics: auditing current SEO efforts, competitor analysis, planning & strategizing, and setting up and optimizing accounts on local directories according to proven best practices. Google My Business, Yellow Pages, Yelp, Facebook, Linkedin, Four Square, Apple Maps, and the like are prime examples of local directories that might be relevant for your local target audience. Knowing how your competitors perform on those platforms can help you understand their strengths and weaknesses compared to your brand. This will also help you find the gap you can leverage to have a competitive edge.

Optimize Your Budget

Digicreators can assist you in budget planning for your Search Engine Optimization marketing such as Online PR, Guest Posting, and Local directories submissions. We'll help you identify the relevant SEO strategies for your event venue to expand your customers' reach and allocate your budget according to your chosen strategies. This will ensure your marketing budget is used wisely on eliminating your weaknesses and improving your overall digital presence.

Hiring a local SEO services agency allows your event venue business to expand in many ways. Through a well-planned approach to your target audience, an SEO service agency has a pool of talented and professional individuals who has the relevant resources, information, and skills you need to entice your audience to take action, retain existing customers, interact with target prospects, and grow your business ultimately while on a budget.

It's Easily Measurable

Offline marketing or traditional marketing is still effective for marketing to local customers, but unfortunately, they're not easy to measure. For one thing, it's not the easiest thing to ask every single one of your customers where they have seen or heard your business.

To effectively track the source of your leads and measure success, you'll need to ask every prospective customer who calls, goes into your store, or places an order online how they heard about your company.

An SEO agency can set up your analytics account for you to get quantitative data that isn't available in most traditional marketing initiatives. Google Analytics displays how many people visited your website within a particular period, where they came from on a map, and what pages they viewed, and that's just the beginning. Calls, form completions, button clicks, sales, and any other action considered a "conversion" can all be tracked with conversion tracking.

Most importantly, this information is helpful. What's working for you? What isn't there? SEO agencies can utilize Google Analytics data to make changes to their campaigns and improve them.

Staying ahead of the curve means keeping a careful eye on your campaign's performance and industry advancements, which is why hiring a digital marketing agency can be highly beneficial for your event venue business.

How Can We Help You?

As the best SEO agency in Melbourne, Digicreators helps small businesses to stay competitive and relevant in the market, and facilitate interaction with their target audience through various relevant digital marketing platforms. Our goal is to help small businesses in New Zealand have access to marketing and sales processes that were previously available to medium and large businesses only.

Related Artical - Common SEO Myths And Misconceptions

Best Social Media Platforms

Best Social Media Platforms For Video Content In 2022

Among social media platforms, the consumption of TikTok content on Android devices has now increased to more than that of YouTube (also on Android devices) as of June 2021. TikTok users continue to watch more video content on TikTok than on YouTube in UK countries. Furthermore, HubSpot's report on the State of Marketing in 2021 indicates that video content is the top content marketing strategy, while social media is ranked as the leading marketing channel.

Social media marketing and video content go hand in hand with data like that -- and all the social media video platforms around.

It is true that creating great social media videos for your company can be an incredibly effective marketing strategy, but there shouldn't be a one-size-fits-all approach to social media content strategies. In order to spread quality brand awareness through your videos, you'll have to make the right videos for the right audiences on the right platforms.

Hubspot surveyed 300+ consumers to find out where they most commonly watch videos on social media in order to help them decide where to publish their video content.

In this post, we'll reveal the results and some expert tips for building the best social media video-sharing strategy for 2021, including one from Wistia.

Which social media platforms do consumers use for video content?

Platforms like TikTok and Instagram that cater to Gen-Z have grown in popularity in recent years. Our poll might surprise you if you think everyone watches video primarily on these platforms.

When I asked consumers "On which social media platform do you watch videos most often?", 35% said YouTube. It's not surprising that YouTube or Facebook, two of the world's largest platforms, is the most popular video viewing sites. However, only 8% of respondents said they viewed videos primarily on Instagram, which pioneered Stories and live video features.

While it's not surprising that YouTube or Facebook, some of the world's biggest online platforms, are the preferred video viewing sites, only 8% of respondents said they primarily watch videos on Instagram -- one of the pioneers of Stories and live video.

 

One of the most surprising findings was that 20% of respondents use TikTok (the youngest social network on the list) mostly for video viewing. While this doesn't necessarily mean you should change your whole strategy to TikTok, it does indicate that the platform has a bright future ahead of it for content marketers.

You don't want to worry that you're publishing videos on the wrong social media platforms based on this data. Please keep in mind that this is just one informal consumer survey. Our results might have been different had Hubspot polled a specific age group, people from a specific industry, or consumers from different regions.

It does remind us, however, that, even though this is just one small survey, a mix of newer and older video platforms, like YouTube and TikTok, are popular amongst a wide audience.

Another study Hubspot conducted surveyed 310 United States social media marketers to determine which platforms, formats, and plans they anticipate utilizing in 2022.

The top social media content format marketers leverage is video content: short-form videos (54%) and live videos/streaming (47%). Moreover, this format is known to be the most effective, as 85% of respondents said short-form videos are the most effective, and 70% said live streaming is the most effective.

Despite this, marketers report that video content has the highest levels of engagement and ROI on Facebook and Instagram.

Thus, it's not surprising that 95% of marketers who utilize short-form videos plan on increasing or maintaining their investments in social media services in 2022. Furthermore, 95% of marketers who use live videos/streaming plan to increase their investments in 2022, and 89% of marketers who utilize long-form videos plan to increase their investments or continue investing the same amount.

Once we've established where consumers watch social media videos most frequently, we'll walk you through a few tips for sharing the best videos for different social media audiences.

How to share social media videos
1. Focus on snackable video content for most platforms.
We live in a fast-paced world. In addition to watching social media videos in their spare time, some people also do so between meetings, while waiting in line, or on public transportation. While people may have the time to watch hours of video, the amount of content available will encourage them to scroll to more content almost immediately after their video starts.

2. Try different video formats for social media services, too.
If your videos are engaging and valuable to your audience, you can still publish longer videos in 2021. You can design a test around new video formats as they emerge and determine if they might be suitable for your brand. It is important to determine what success metrics to measure.

3. Reach your video audience wherever they are.
Social media services’ content will perform better on certain platforms than others, as with any social media strategy. A snackable video or Q&A with a corporate thought leader could perform better on a professional network like LinkedIn than on YouTube, Facebook, or TikTok's massive consumer audiences.

Content navigation on social media

Content marketing and social media are evolving more than ever before. Whether you're investing in video or other tactics, it's essential to stay current with the latest trends and data on social media platforms as a marketer.

Related Artical - Why Hiring Social Media Marketing Services is a Wise Business Move

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Content Marketing As An Integral Part Of Your Website

The process has remained the same for the longest time. Companies launch websites before thinking about content marketing. Additionally, they believe that video content and blogs are part of the strategy. Obviously, these things are important, but they aren't the only ones.

In addition to a digital marketing strategy, the website that one uses is also critical. In order to ensure the success of content marketing efforts, an information architecture is essential.

You could lose conversions and traffic if the navigation aspects and your content creation strategy on the website are not optimized for search. An information architecture approach can be used to optimize a website for higher inbound traffic and engagement.

Information architecture: what is it?

The purpose of information architecture is to structure and organize all of the content found on a website. This includes social media, mobile apps, web design, and web applications as well. It is important to arrange these components in a manner that is easy to understand.

Content organization and content creation on a website, especially in its blog posts and landing pages, help users to adjust the functionality of products and get what they require without much effort. Content structure depends on several factors, including the type of product being sold, the offers that companies are offering, and the needs of the target audience.

In comparison to a retail site, the structure of a blog post and site has marked differences because both sites are designed for achieving different goals.

Content marketing and information architecture

Creating a website doesn’t just focus on web design. Snowing what type of content your target audience likes and how best to organize it is important before you develop and publish content on your site. It is imperative that the information architecture be perfect for this part to be successful. Visitors to your site will complete various activities on the site and be able to access the content they want to see.

In the process of setting up a new website, a company will optimize it primarily for conversions and search purposes. This is where information architecture comes into play.

Information architecture is vital to the success of your site and the effectiveness of your digital marketing strategy. Basically, it determines how the navigation bar is organized on the site. Even how the content gets labeled in breadcrumbs, on other links, and how it is navigated, from other pages, can be determined by information architecture.

Are IA and UX the same thing?

User experience and information architecture are similar in that both aim to create an enjoyable experience for visitors to your website. UX designers can begin designing pages only after an IA has been established.

Content marketing strategists create sitemaps based on a website's information architecture. Using that plan, a UX designer can create a website. Marketers and web designers together can create a user-friendly and enjoyable architecture. You want your site to be as easy to navigate as possible.

The information architecture of every company's site, not just in its landing pages, can benefit from strategic planning. You can expect a high percentage of users to leave your site and go to one of your competitors if they can't find the information they need. This can adversely affect your bounce rate, leave a negative impression of your brand, and, most importantly, result in a lost opportunity to gain a new customer.

How to Present an Organized Site

It may seem complex, but information architecture is easier than you think. If you want to organize the pages on your site and create a content creation strategy, think about what makes the most sense.

To begin building your site's information architecture, consider these tips:

  1. Keep things simple. It should be simple and straightforward to navigate your site. Don't distract your users from clicking the button, showing the pillar content, filling out the form, or most importantly, finding the answer to their query with unnecessary distractions.
  2. The landing page’s navigation bar is also simple. Don't overcrowd your navigation bar. Your main navigation should contain no more than seven items. You should group your pages logically, like service offerings or information about the company.
  3. Linking internally should be strategic. By providing links to your product and service pages or your contact page, you can encourage site visitors to learn more as well as take a step toward a conversion. People can go from "just browsing" to consideration fairly quickly with these hooks.
  4. Do your research on your industry. Consider what the industry standards are for presenting and organizing your content by looking at your competitors. Create a content creation strategy based on your research.
Why You Need A Web Design

Why You Need A Web Design And Development Service

As a result of the online growth of businesses across a wide range of verticals, the past decade has seen a shift never before seen. The majority of companies that used to rely heavily on print and electronic media for promotional purposes now prefer to have their own websites. There is no doubt that they have experienced a surge in sales not only in the local market but also internationally. As a result of the internet, the entire world is at your fingertips. Using this disruptive technology to attain your startup business goals is the key to churning its intended benefits. You need to pay attention to your website's user interface and user experience through web design and development. As a result, the role of web design and web development services is also significant in this context. You are more likely to get online attention if your service provider is good.

Here are a few tips for highlighting the importance of quality web design and development services.

Website accessibility anywhere and anytime

A suave website acts as a catalyst for you to gain the trust of your consumers. When it comes to converting strangers into visitors - leads - customers and then promoters, every factor counts, from website design to functionality, user-friendly features to call-to-action. Therefore, your website needs to be available around the clock and accessible from everywhere. Web design companies that offer upscale services take care of this consideration.

It's all about speed

In keeping with the universal truth, "first impressions are lasting impressions", a website's loading speed makes a positive first impression. Therefore, it is crucial to ensure clutter-free code, sleek design, as well as the best hosting server, in order to increase website speed. Companies in digital marketing adhere to these important points actively to maximize website performance. A smarter service provider will use managed WordPress hosting to ensure their websites perform above par and are fast.

A responsive and optimized website

By choosing the right website design and development services, you can get a fully responsive and optimized site, which works on multiple screens, devices, and web browsers. It can be a huge setback for your business if your users experience problems with your website's browser compatibility or device compatibility. Therefore, finding a quality web development company becomes crucial.

Website navigation

With the help of a menu bar or something similar, you can easily browse through the different web pages of a website. The website's simple yet engaging navigation helps users learn more about its services and discover the website's features easily. In this regard, a web designer with experience plays a very important role, since intuitive website navigation can keep users coming back for more for small to large-scale businesses.

Attractive layouts through web design and development

Do you have a web developer who is able to create or customize exceptional website layouts for your startup business? That will be a big plus for your business. Additionally, an attractive layout is likely to engage more users, which could lead to higher conversion rates from small to large-scale businesses. Design and development best practices include easy-to-understand typography, a soothing color scheme for a more appealing UI, the use of advanced tools to create appealing prototypes, and others. These steps are more likely to be followed by professional service providers.

Call to actions

A call-to-action (CTA) is a button on a website that takes you to a new landing page and can transform visitors into customers. To complement the CTA, a short and descriptive message would be appreciated. A message such as “Interested in Learning Web Designing in 30 Days?“, followed by the CTA button “Let’s Do It”. CTAs that are interesting to encourage visitors to take the required action more often. Thus, reputed web design and development service providers emphasize your USP and CTA sensibly on the landing page.

Related Artical - Everything You Need to Know About Web Design Agency

Security

A developer must develop a safe and secure transaction facility for the concerned website if a customer wants to shop online. Integrating upscale payment gateways is important in this regard since they provide high-end encryption while keeping your transaction details confidential. Security is a crucial feature for e-commerce websites, especially.

Understanding the importance of advanced web design and development is easier when all these essential points are considered. Therefore, web design and web development services play a critical role in supporting your goals.

Interested in boosting your

Interested In Boosting Your PPC Campaigns?

You want to make sure that you're getting the most from your ad budget in an increasingly competitive world. There are so many Pay-Per-Click (PPC) strategies that it's hard to know which are worth paying attention to. Paid advertising is here to stay, and if you want your business to succeed, you’ll need to be as updated about PPC as possible.

Is it daunting? Don’t worry, we’ve got you covered. These 10 PPC strategies will help you succeed in 2022 and beyond.

1. PPC Automation

Automating PPC campaigns has proven to be a powerful way to improve their performance. Many companies, including Google, have invested heavily in improving their automation capabilities.

For PPC automation to be effective, you need to assist the algorithms in their learning process. Conversion tracking must be accurate and effective, and ads must be compelling. Identify your target audience and make sure your ads are relevant.

2. The evolution of smart bidding in paid advertising

The Smart Bidding system uses machine learning to automate the bidding process. It optimizes conversions in auctions and conversion values using machine learning. Some examples include Enhanced Cost-Per-Click (CPC), Target Cost-Per-Acquisition (CPA), and Target Return on Advertising Spend (ROAS).

We will begin to see more strategies utilizing smart bidding as we move into 2022, and it will become increasingly powerful. Manual bidding may become a thing of the past by the end of this century! Because of this, marketing can focus more on areas like analytics and strategy.

3. Amazon's entry into paid advertising

Despite the dominance of Google and Facebook, Amazon is catching up fast. The company is now the third-largest and fastest-growing advertiser in the country. The popularity of Amazon ads has skyrocketed owing to their display on and off of Amazon.

Another reason for their popularity? Buyer intent. This is their biggest advantage over Facebook and Google.

4. Going Social

Seventy percent of people use social media platforms at least once a month, and these numbers are steadily increasing. Google Ads alone won’t cut it. You are losing out if you ignore social media in your PPC strategies.

A majority of people check platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest on a daily basis. Younger people are typically on more than one platform.

As a result, PPC marketers will focus on ads for social media platforms. With so many social media platforms out there, it makes sense to take advantage of this multi-platform trend. The two most important paid advertising platforms in 2021 will still be Facebook and Google, but you should look to expand your horizons.

5. Audience Targeting

Target audiences are one of Google Ads' newest features. With it, you can narrow down who sees your ads. By utilizing this feature in paid advertising, you can maximize the effectiveness of your advertising budget.

You can target an audience based on things like age or household income by using audience targeting. If you don't think your service appeals to certain audiences, you can even exclude them from your ad preferences.

6. Bumper Video Ads

Video is the king of mobile content and will continue to dominate the market in 2022. Without video experience, search engine marketers are falling behind those who do. In addition to their high reach and aesthetic appeal, video ads tend to be relatively inexpensive.

Advertisers will be encouraged by platforms to adapt to things like Google's vertical video ads. You can still target YouTube or other video hosting sites for your search campaigns even if you don't want to pay for video advertising.

7. Voice search is on the rise

Google Home and Alexa Dot, as well as smart homes and personal assistants, have taken off in a big way. The year 2020 will see 50% of online searches conducted by voice.

Due to a rise in technological changes, it's almost certain that we will see these advancements become mainstream in the near future.

8. A Surge in Visual Search

As opposed to text, visual search uses an image as the search query. While still new, major advances are expected in 2022. Pinterest and Instagram have already launched products in the visual search arena. Similarly, Amazon has partnered with Snapchat to demonstrate the value of visual search.

9. Collaborative Filtering

Users can be grouped by shared preferences or tastes using collaborative filtering. It is possible to filter content based on age, interests, location, and more, in order to direct users to the content that would most appeal to them.

10. Remarketing

In its simplest form, remarketing involves tracking and displaying ads to users after they leave your site. It is a very effective marketing tool since it can be targeted and personalized. Conversion rates tend to be higher when you show people ads for items they have previously purchased, whether or not they made a purchase.

The purpose of remarketing in PPC is to keep your brand in the minds of your customers. It is no longer necessary to try and appeal to people who aren't yet ready to buy. Your goal should be to determine where your potential customers are in the purchasing cycle. You can then create personalized, targeted ads that encourage them to convert.

Here are some top PPC trends for the year 2022. These trends will increase the chances of your PPC campaign's success, especially if you are looking for results.

Related Artical - Why You Should Consider Google Ads to Scale Your Business

Common SEO Myths And Misconceptions

Common SEO Myths And Misconceptions

There are hundreds of ranking factors. Each factor is influenced in a different way. The same is true for search engine optimization myths. As evidence, I used patent filings, statements from Google, and the scientific method to fact-check hundreds of the most popular myths. None of these are perfect. But they are the most reliable sources. Here are a handful of myths that are often perpetuated by agencies, brands burned by bad SEO service strategies, and the like.

Major SEO Misconceptions

1. Page rankings are greatly improved by keyword density.

In one sense, keywords are important. Making use of them often and thoroughly is important. However, chasing the exact percentage of keywords in a page's text doesn't. If anything, it's detrimental. We found out that Google actually uses TF-IDF instead. The acronym stands for Term Frequency-Inverse Document Frequency. You just need to know that it's still about density (frequency). That’s the “TF” part. But, they do these things in a way that's normal in comparison to what's out there.

2. Ranking factors include social signals.

Please bear with me on this one. There have been posts about social signals on every search engine optimization blog since the early 2010s. According to these posts, Google measures everything from your number of followers to the selection of an Instagram filter. Back then, most of it was incorrect. The few that are still doing it are definitely wrong now.

3. Links are irrelevant.

PageRank is still one of Google's top-ranking factors, Google’s Gary Illyles reminds us ten times a year. The major factors of PageRank are links and link building. They are fundamental to Google's popularity algorithm. At scale, it is the one element Google can't be gamed like the content. It isn't going away. Google uses links to determine how popular something is on the web. As long as there is the internet, that will be true.

4. Content isn't important.

Links are Google's best indicator of authority, and content is the best indicator of relevance. Google ranks your site based on your content (mostly). Links usually tell Google how high to rank your site. It shouldn't really be controversial, but it bears repeating, since "content is dead" and "links are dead" are still two of the most popular SEO service mantras. Ironically, at the same time. It's quite simple, actually. There are too many hustlers who want to convince you that search engine optimization is simpler than it is. Obviously, they will try to sell you links if they're not good at creating, talking about, or writing content. But the opposite also holds true.

5. Search Engine Optimisation is a one-time task.

SEO today is a set of simple best practices. Sure, if SEO is a quick best practice, just do it once and forget about it. When you are developing a new website, you have to think about it this way. If you don't, you'll never be ready to launch. You will never be done, however, if you view SEO services as a competitive activity. Whenever 10,000 things affect Google, you always have an opportunity. According to Joe Chilson, “SEO is a long-term investment. An SEO service campaign means you're using a certain percentage of your marketing budget so that your website will be more powerful 6 months to a year from now."

6. It is only important to rank #1 on Google.

Studies show that the top organic (unpaid) position yields about 35% of clicks and that the click share drops dramatically from there. Few Google results are still just 10 blue links. Search engines have added hundreds of features in 2019 (and counting). Businesses can make simple improvements to their review engine by using structured data, such as displaying those little yellow stars.

7. A $10 purchase of 20,000 backlinks for search engine optimization will work.

Would you consider buying backlinks in bulk? As a rule, the easier it is to get a link, the worse it is. This is partly due to PageRank. If a page has more links, the less valuable it is. However, business owners are unaware of another reality until it is too late. Do you know who gets links from those same sites if you have ever purchased en masse? Everyone.

8. Search Engine Optimisation is ineffective.

SEO works. By 2020, the SEO services industry will be worth $80 billion, according to Borrell Associates. The basics aren't hard to test. Just drop a few keywords on a page. Give it a month or two. You'll see results. Using this method, you can create a few hundred clicks in a matter of hours.

If you wish to learn more about SEO and how this can help your business grow, head on to our website and book a free 30-minute consultation with our SEO team.

Our SEO experts are always at the forefront of evolving trends in a constantly changing industry. We can help you make your business more visible online. Learn more here: https://digicreators.com.au/seo-services/

3-Ways-Hiring-VAs-in-Melbourne

3 Ways Hiring VAs in Melbourne Help Businesses

What To Consider Before Hiring a Virtual Assistant in Melbourne

All those tedious and seemingly minor, yet significant tasks that business owners and managers have to do every day can quickly tire everyone. A leader can lose focus of developing the business in the right direction while keeping up with emails, sales calls, bookkeeping, and meetings. Over time, it gets harder and harder, and the tasks are piling up. In this situation, most leaders will get exhausted and feel like losing their grip on the situation.

Fortunately, in this digital age, everyone can easily hire ideal Virtual Assistants or VAs who have the right skills to work on tasks, ranging from administrative or secretarial to more technical jobs, and help business leaders save a lot of time, energy, and difficulties.

If you are a business owner or a manager and you are in a similar situation, then now is the best time to consider hiring a virtual assistant in Melbourne. As you hire a remote employee or VA in Melbourne, you'll get a new reliable member of the team, without worrying about the additional cost from the recruiting agency, sick pays, holiday pays, health insurance, maternity or paternity leave and pays, and new office equipment. You only need to pay for the hours you require.

Benefits of Hiring DigiCreators For VA Job

At Digicreators, we understand that growing a business can be time and energy-consuming, so leaders must delegate their tasks effectively. One of the best ways to achieve this is by hiring a reliable and experienced remote employee through either outsourcing portals or professional virtual assistant companies like Digicreators. By hiring a VA or Virtual Assistant, they can support your business in several ways.

  • Improve Your Website's Organic Rankings in Search Engines
  • Improve Your Online Reputation Through Social Media
  • Take Care of Your Mundane Tasks
Improve Your Website's Organic Rankings in Search Engines

Search Engine Optimization or SEO helps your website rank higher on search engines like Google, Apple Store, Google Store, Facebook, Youtube, Amazon, Yahoo, Bing. This way, you can reach your ideal customers in essential moments that matter.

SEO tactics are pointed at providing your business a better edge over your competitors, increasing leads, and conversions. This means more customers, revenue, and growth for your business.

By hiring an SEO Specialist VA, you can have a new full-time team member who has the experience and skills to support your company's SEO needs. An SEO Virtual Assistant will make sure to manage and implement solid SEO tactics mostly on the on-page and off-page optimization part of your website to increase its rankings in the organic search results page of Google, and other key search engines. Save up to $65,000 when you hire an SEO VA.

Improve Your Online Reputation Through Social Media

Improving your online reputation through social media can be one of the most time-consuming tasks, and as a leader, you are in no position to commit to this. You should focus on more important aspects of your business to grow.

By hiring a Social Media Specialist VA, you'll have a full-time remote employee who can craft posts, product placement, promotions, and other social media activities to keep your target audience informed and engaged. The VA will ensure to track your social media engagement, conduct market research on your products and services, and analyze your competitors' social media presence and initiatives to develop solid strategies to keep your edge over your competition on social media.

At the end of the day, the average salary of a Social Media Specialist in Australia is around $90,000 - that means you can save more than $70,000 if you hire a social media specialist VA. Hiring a virtual assistant in Melbourne can help you sustain a full-time employee without consuming a lot of your resources.

Related Artical- Why Businesses In Melbourne Needs A Local Digital Marketing Agency

Take Care of Your Mundane Tasks

If there is one similar thing between businesses is that there are never-ending emails, meetings, appointments, and phone calls. As a leader, you do your best to keep track of them to make sure you're not missing any opportunity that can grow your business.

Unfortunately, even as a leader - you can only do so much as an individual. These tasks are so time-consuming that even full-time employees can't keep track if they are not experienced and organized enough. So let alone you, as the core of the business, whose focus is on scaling your business.

This is where Virtual Assistant comes in. At Digicreators, we are strict with our hiring process to ensure our VAs can work to the highest standard and can work proactively. This means you don't have to micro-manage them to make sure they do their work properly. Our VAs are professional English speakers who have more than 5 years of administrative work experience.

This means they are efficient in administrative or secretarial tasks like responding to clients' emails, managing schedules, creating a list of deliverables, creating quotations, invoices, LPOs, and proposals. They can even conduct market research or pick up the phone and call your potential prospects to set up an appointment for you.

By hiring an administrative VA, you can save up to $45,000 annually. This alone is a big advantage for you. You are more than welcome to contact Digicreators to know more.

Gathering A Market Intelligence

Gathering A Market Intelligence Through Hiring An SMM Agency In Melbourne

The Strategic Nature of a Social Media Marketing Agency Melbourne Helps Businesses Make Informed Decisions.

October 8, 2020. You're on Facebook and notice from your competitor's business profile that it has added a new in-house service. Is this a relevant business signal?

We ask Digicreators Digital and Market Intelligence Director, Hyzent Aurelio, for her insights.

Market Intelligence or MI vs. Business Intelligence or BI

"This is where misinterpretation often happens. Market Intelligence and business intelligence are often interchanged in business discussions but the two aren't the same. It's called business intelligence because it is in line with your business like strategic positioning, product sales, revenue, and whatnot, while market intelligence refers to the overall market like competitive advantage, product intelligence, marketing understanding, and consumer understanding."

In general, business intelligence refers to data-relevant business information, and market intelligence refers to the data relevant to marketing efforts.

Gathering Market Intelligence Through Social Media

"In 2021, the consumer usage of social media is at an all-time high. We are at an age where everyone is open to sharing their knowledge, observations, and opinions through various online community platforms. Over the years, Social media has been the leading platform for sharing market signals which is why it is the most useful platform to gather marketing intelligence."

"Its biggest impact on marketing intelligence is its ability to collect and share information quickly. You can easily check your social media business profile or your competitors' profile engagements on a certain date or a certain period, and use it for a marketing strategy or competitor analysis. That's how easy it is to gather market intelligence nowadays, provided you know how to use social media tools. Hiring an SMM agency is also a good way to do it."

What are the Most Popular Social Media Platforms in Melbourne, and Australia as a Whole

"According to Hootsuite, there are 20.5 million Australians active users in social media this 2021. That's almost 80 percent, or rather 79.9% of the Australian population to be exact. And the go-to social media platforms are Youtube (78.2%) and Facebook (77.7%). As one of the leading figures in an SMM agency in Melbourne, I highly recommend these platforms to advertise your products. This is where your customers are. You should be there as well."

What Should You Be Careful When Utilizing Social Media for Market Intelligence

"Let me be brutally honest and say that social media platforms are not 100%ed on hype or baseless rumors. Anyone can manipulate a piece of information and publish it using a different account or a hacked account. You can also be deceived to identify an emerging trend when it is not."

"The bottom line is, yes, social media is a great platform to spread the accuracy as a market intelligence source. The opinions or sentiments gathered can be base on news very quickly, but oftentimes, their authenticity is questionable. Although it is a very good source of consumer behavior information, you should ask a third party expert opinion or ask social media marketing agency Melbourne for their expert analysis on the subject."

Related Article - Why Hiring Social Media Marketing Services is a Wise Business Move

Hire SMM agency in Melbourne To Gather Market Intelligence for You

While you can assign the task to one of your employees to gather market intelligence for your business, an individual can only handle so much. As your company grows, the amount of data that you need will grow larger.

The tools and technologies become more and more complex. In many ways, hiring an SMM agency in Melbourne can be more beneficial than hiring an individual. Social media marketing agency Melbourne like Digicreators has a large pool of market intelligence experts and their analyst combination can develop a more sophisticated picture of the overall market.

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