Expectations vs Reality: The Truth Behind the Best SEO Agency

You probably know by now how important search engine optimization is as part of your marketing strategy. You also know how your content needs to have the appropriate keywords and phrases to rank on the search engine pages. Partnering with the best SEO agency in Melbourne will put you in a better position. In turn, it can lead to more traffic, more leads, and more revenue for your business.

However, many business owners have great expectations about SEO, even with a one-time investment. In reality, it takes time and a lot of effort for the SEO process to produce results. And when we say efforts, we are talking about sustained efforts. Otherwise, the results may not be as expected.

With these many misconceptions about SEO and what an SEO agency can do. In this article, we will talk about them and debunk the most common myths.

Expect Quick Results from SEO

Some people expect to see the results of their SEO efforts happen overnight!

However, this is impossible as even with the best SEO company, it takes time for the effect to materialize. And even if you have high-quality content, build enough domain authority, or a well-built page to easily top the rankings, it will not happen in a short period.

You need to look at SEO as a long-term investment that needs considerable time and effort to get the results that could make a difference for your business.

Many are asking if SEO is a worthy investment and of course it is. It may not be as visible or aggressive as other digital marketing strategies, but not engaging in SEO can lead to a significant drop in your rankings until you are thrown into obscurity in Google.

Considering that 35% of product searches begin on Google, it is high time that you invest in working for the best SEO company.

Generally, you should wait for at least three to six months to see any SEO-related boosts in traffic. And another four to twelve months to get meaningful results.

SEO is Only a One-Time Investment

That is false. Consider SEO as a long-term investment for your organization. Although you may see some significant increase in traffic after a few months, it still needs sustained efforts.

Your SEO agency will continue to monitor traffic, optimize the new pages, add new content, and build authority to bring you to the top page of the search engine results pages. If you make a one-time investment, don’t expect to have long-term results. It is the opposite. Your investment should be sustained to get the results you want.

Some entrepreneurs are not sold on the idea of investing in long-term SEO. But when you compare it with other strategies, SEO is more cost-effective than PPC or paid ads, particularly in a highly competitive industry.

More Traffic Means More Sales

SEO can drive traffic to your website but that does not automatically translate to sales or revenue. At the end of the day, it is how you manage this traffic or in marketing terms “how you successfully push it down the funnel” that determines sales.

For you to convert the traffic into sales, you have to nurture them. When you know how to handle them correctly, you will realize that SEO has the best lead-to-customer rate among all the marketing channels.

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