Bankruptcy is literally a company’s rock bottom. Every business owner knows this by heart. A cleaning company in Australia has struggled in the past years. In its effort to have an online presence, the owners have established a digital footprint. Unfortunately, a working website wasn’t enough to sustain and keep the business running. Let’s take a look at how rebranding and a stronger digital marketing strategy revised a cleaning company.
Effly Cleaning Service has been around Australia since 2019 catering to areas such as Brisbane, Gold Coast, Melbourne, and Sydney. To date, Effly is a leading cleaning company that specializes in domestic cleaning, commercial/office cleaning, move-out cleaning, and carpet cleaning services. It is known as a smart and easy-to-use platform that connects people looking for household services with trusted and reliable experts.
But just like every business from any industry, Effly also faced a series of challenges that eventually resulted in a decline in sales and revenue. These pitfalls have led the former owner to sell the company and have someone takeover instead.
EFFLY CLEANING COMPANY
EFFLY HITS IN 2021
LEAD CONVERSION QUARTERLY
AVERAGE BOUNCE RATE IN 2021
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Fortunately, the new owner who acquired Effly quickly noticed what needs to be improved and changed to revive the company. This is exactly when Digicreators was brought on board for a stronger digital marketing strategy. From the onset of the brand audit, the team of experts have identified that the decreased monthly traffic has largely affected the drop in Effly’s sales. From this, Digicreators crafted a strategy tailor-fitted for the cleaning company’s needs.
STRATEGY/SOLUTION PROVIDED BY DIGI
Before rolling out a stronger digital marketing tactics for Effly, Digicreators also saw the need to do visual rebranding. The team decided to retain the color palette for brand recall and redesigned the logo instead. They also changed the format of the website and gave it a fresh and modern feel. On the back end, Digicreators’ SEO experts also did keyword research, reworked the on-page optimization, and added analytical goal set up for consistent tracking of leads.
Aside from this, Digicreators also did social media marketing and content management to further build the brand’s digital footprint and boost online presence.
RESULTS (STATISTICS ETC)
Setting it apart from its competitors, the rebranding efforts of Digicreators have given Effly a refreshing look and feel. This also helped the brand stay relevant and current, allowing it to connect to a new and wider audience.
Meanwhile, aside from incorporating Effly’s new image into the redesigned and optimized website, Digicreators’ SEO tactics also helped improve user experience in terms of navigating the new website. Let’s take a look at the before and after screenshot below.
BEFORE AND AFTER SCREENSHOT OF WEBSITE:
As part of the rebranding implementation, Digicreators also created social media content that resonates Effly’s new brand image. The tea, is also currently working on social media marketing efforts to help drive website traffic.
Choosing Digicreators to work on Effly’s digital marketing and rebranding was well worth it. They did an amazing job! The website isn’t just visually-pleasing but, but also very effective in bringing in leads for the company. When I acquired Effly, I was actually clueless on where to begin. Thankfully, Digicreators has guided me along the way and I know they also have the best interest in mind.